Amazon has introduced a new marketing feature for brands and companies who want to highlight their products on the online retailer’s website: Amazon Pages. Could this be a new opportunity for publishers to brand themselves?
Please Don’t Use “The” Before Kindle or Nook
Amazon and Barnes & Noble are on a mission to drop ‘the’ and other articles from references to their Kindle and Nook platforms and devices. Really?
Essential Reading: The Future of the Book from O’Reilly’s Mike Hendrickson
By Hannah Johnson ESSENTIAL READING: The future of the book by Mike Hendrickson In the wake of the opportunities and challenges discussed at the Tools of Change conference, O’Reilly’s VP of Content Strategy Mike Hendrickson urges the publishing industry, “Let’s change the The Book of the Future before we have to.” What a great and, in my opinion, important message. …
Technical Difficulties Can Be Good
By Hannah Johnson As some of you may have noticed, our server went down today because we had too much traffic. As @babetteross said, “Well that’s both good news and bad news!” How true. As I waiting in the customer service “phone queue” for 45 minutes before finally talking to someone at our hosting service, it occurred to me that …
Simba Releases Statistics on iPad E-book Reading
By Hannah Johnson Simba Information estimates that 35% of iPad owners don’t use their iPads for reading e-books. In a press release, Michael Norris, senior trade book analyst at Simba Information said, “The fact that over a million iPad buyers haven’t used the gadget for e-books shows that not all new gadgets equate to a new e-reader.” I don’t think …
Coming Soon: Product Placement in E-Books?
By Hannah Johnson Last week, we wrote about an article in the Wall Street Journal in which Ron Adner and William Vincent argued fthat advertising could be the next step in the evolution of e-books, earning publishers some extra cash while they wait for e-book usage to hit a critical mass that will return more profit. Paul Carr of Techcrunch …
Wylie’s Odyssey Editions Explained by Chad Post
By Hannah Johnson Over at the Three Percent blog, Chad Post of Open Letter Books (and next week’s guest editor on Publishing Perspectives) wrote a great in-depth article on Wylie’s Odyssey Editions. He looks at the holes (or lack thereof, depending on whose side you’re on) that exist in publishing contracts of the past which encouraged Wylie to begin publishing …
Lines for the iPhone 4 Grow in NYC
By Hannah Johnson Last night, the line stretched around the corner outside the Apple store in on Prince Street in New York City. This morning around 8:30, it stretched all the way around a full city block as more people lined up before work to purchase an iPhone 4, which went on sale this morning at 7 am. It appeared …
Starbucks Wi-Fi and the Future of Paid Content
By Hannah Johnson Starbucks announced yesterday that it would provide free wireless Internet access in its stores across the United States starting on July 1. In addition, Starbucks will roll out “a new online customer experience called the Starbucks Digital Network” which gives customers free access to “exclusive content and previews, free downloads, local community news and activities” through its …
Apple Reports 2 Million iPads Sold in 60 Days
By Hannah Johnson As reported in the New York Times on Monday, Apple has sold 2 million iPads over the course of 60 days. First available only in the United States only, iPads were shipped over the weekend to Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK. It’s hard to believe that the iPad has only been …
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