Videos Going Viral, Translate Google Docs, Wylie Interviewed by FT

In Tech Digest by Hannah Johnson

By Hannah Johnson

It’s Friday! Sit back in your office chair and relax with PP’s latest Tech Digest, a roundup of interesting links on technology, mobile, digital developments, social media, and more.

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Making Your Viral Videos Actually Go Viral

The eMarketer blog posted an interesting case study earlier this month about Colgate’s new marketing campaign for a miniature disposable toothbrush: “At the heart of the strategy—online video. Big Fuel developed a series of viral videos, partnering with eight different publishers including CollegeHumor and YourTango and Web celebrities like Kip Kay, known for his how-to and prank videos, to syndicate the content.”

Translate Your Google Docs

Google recently added a cool new feature to Docs: Translate! Ok, it’s not perfect, but next time someone sends you a press release or rights information in Chinese or French, you can at least get the gist of it. The Translate feature is located in the Tools menu in Google Docs.

Wylie’s Odyssey Editions Launched to “Make a Point”

The Financial Times spoke with Andrew Wylie about his new publishing venture, Odyssey Editions. Wylie said that he preferred to negotiate contracts that include digital rights, but “failed to reach a satisfactory compromise” with large publishers. Odyssey seems to be Wylie’s way of negotiating for higher royalty rates on e-books.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.