Could extra effort put into personally interacting with readers with the public pay off for publishers? By Edward Nawotka Today’s feature story offered anecdotal evidence that publishers general lack of willingness to engage the public is likely to have long-term, detrimental effects on their readers. Whether you agree with the assertion that publisher’s lack intra-personal PR skills or not, one …
Why Publishers’ Lack of Engagement With the Public Hurts Their Bottom Line
Publishers are too used to saying “no, no, no” and barring the gates of the industry from the public. That has got to change if publishers ever hope to develop another life-long customer. By Amanda DeMarco BERLIN: Some book fairs are exclusive to publishers and professionals, while others are open to the public. In Germany, the Leipzig Book Fair is …
How Do You Get People Interested in Your Books?
By Hannah Johnson In today’s editorial, Chad Post argues that when it comes to publishing translations in the USA, publishers should not first ask how they can pay for the production costs, but rather how they can get people interested in these translated titles. So how do you get people interested in the books you publish? What has worked the …
Building an Audience (and a Case) for Translations
• The commonly accepted wisdom in the United States says that translations cost more to produce, and that they don’t sell well. • Chad Post argues that publishers should focus on finding and developing readers for international literature rather than on fixing supply-side factors like translation costs. Editorial by Chad Post “What we need is a great translated beach book. …