Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success.
About the Author
Giving Brazilian Literature Its Due in English and at Frankfurt
Chad W. Post offers an overview of some classic Brazilian texts (available in English) and some of what’s planned for the Frankfurt Book Fair, where Brazil is guest of honor.
For Publishers, The Long Term Is the Only Race Worth Winning
Chad Post’s keynote to the IPA Congress in Cape Town addresses the numerous paradoxes in contemporary publishing and prescribes taking a new, engaged attitude.
PEN World Voices: Make it New, Make it International (Dammit)!
Chad Post of Open Letter Books criticizes the PEN World Voices festival for a lack of foreign content, bad planning, and no focus–and offers his ideal vision.
Why Selling E-books at 99 Cents Destroys Minds
Chad Post, the publisher of Open Letter Books, explains why his company decided to sell e-books and price them at $4.99.
#BEA11: The Secrets to Better Book Discovery
By Chad W. Post One of the key buzzwords of this BEA is “discovery.” In an age of abundance (as reported last week, more than 3.2 million books were published last year), getting your book to cut through the noise is a very complicated, yet essential, matter. This is especially difficult in the digital marketplace, where there are no bookstore …
Reading in the Age of Screens
Editorial by Chad W. Post Contemporary life is lived through screens. Initially, it was the TV that invaded our families and took over our free time. Now it’s computers, smartphones, tablets; it’s email, digital files, the cloud. For better or worse, the past quarter-century (or more) has powered a move away from the physical and into cyberspace — especially in …
Serbia’s Geopoetika Publishes English Translations with an Eye Towards Foreign Rights Sales
By Chad W. Post Unfortunate as it is, the situation facing Serbian literature is incredibly common for “small language” cultures: although a number of Serbian writers from the first half of the twentieth century have been translated into English and published throughout the world (like Danilo Kiš, Milorad Pavić, and Borislav Pekić), many of the best writers of the past …
Amazon.com to Underwrite Best Translated Book Awards
PRESS RELEASE from Open Letter Books: October 20, 2010: Amazon.com has awarded the University of Rochester/Three Percent website a $25,000 grant in support of the 2011 Best Translated Book Awards. This grant will support $5,000 cash prizes for both the winning translators and authors. Launched by Three Percent (http://www.rochester.edu/threepercent) in 2007, the Best Translated Book Awards aim to bring attention …
Russia’s Young, Exportable Writers
By Chad W. Post Back in 2000, the “Debut Prize” was established by the Pokolenie (Generation) Foundation to support Russian writers under the age of 25. Ten years later, the best works generated by this competition will be made available to English and Chinese readers. According to Olga Slavnikova, winner of the Russian Booker Prize and director of the Debut …