Which E-book Enhancements Do You Prefer?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead article reveals that just 7% of the 600 publishers surveyed by Aptara are enhancing e-books. Enhancements can take a variety of forms. Some involve the use of multimedia, such as audio narration and film clips embedded in the text. Others are more simple, such as the inclusion of authors interviews, reading club questions and sample …

Just 7% of Publishers Enhancing E-books, Among Findings in New Aptara E-book Survey

In Digital by Edward Nawotka

By Edward Nawotka Digital service provider Aptara released the second in a series of surveys tracking the development of the e-book market. This new survey covered some 600 publishers across trade, professional and education markets. Dev Ganesan, Aptara’s President and CEO, noted in the press release about the survey, “With a desire to meet the growing expectations of digitally-savvy readers, …

Is B2B the Real Market for E-books?

In Guest Contributors by Guest Contributor

By Dev Ganesan FALLS CHURCH, VA: You might not realize it yet, but there’s an unexpected change occurring in the digital publishing space. We can’t help but notice it ourselves—many of our new clients aren’t who you’d suspect. In fact, they aren’t even publishers, in the traditional sense. They are business-to-business (B2B) corporations of all sorts, and they’re asking us to …