Survey: Have You Ever Bought and Read a Transmedia Book?

In Discussion by Edward Nawotka

By Edward Nawotka, Editor-in-chief

Today’s feature story considers the evolving world of transmedia publishing. Numerous publishers have experimented with the format, often using out-of-copyright material, but few have found genuine success. Meanwhile, a few pioneers have tried their hand at the format with mixed results. The best that can be said about the field is that it remains largely about experimentation.

The key question when it comes to producing and publishing such material is whether or not it will appeal to buyers? Whether or not it will sell? When you already have a copy of A Clockwork Orange or T.S. Elliot’s The Wasteland¬†on the shelf, you really need to be “wowed” to plunk down money for another copy, particularly if it is a premium-priced digital edition. That said, there is plenty of evidence to support the notion that those who really love a book are more than willing to pay twice, once for a physical and once for a digital edition.

So tell us, specifically when it comes to multimedia and transmedia books, have you ever bought and read one? What was your experience like? Do you buy them routinely as a result? Take our survey and let us know what you think in the comments below.

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About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.