By Edward Nawotka

Today’s feature story by Ingrid Goldstein argues that publishers — should they want to compete with Amazon, Apple, Google and other tech companies — need to implement a content strategy, and fast. The main advantages, she argues, are “reduced ‘time to market’ for new products and services, and a drastic reduction in the creation, maintenance and production costs of the content.” As a byproduct, this significantly extends the “life” of your content, allows you to individualize it for each user and should pay dividends.

So tell us are you already working with a highly sophisticated content strategy or are you still in the pen-and-ink era.