In a series of discussions, the Publishing Perspectives Talks bring industry leaders to Frankfurt’s Business Club on key issues of global book publishing today
Are you already working with a highly sophisticated content strategy, thus future-proofing your business, or are you still in the pen-and-ink era?
Oxford University Press’ Ingrid Goldstein explains why a simple five-step content strategy can ensure the longevity of the entire content of a publishing house.
By Nick Ruffilo Being a metadata evangelist, I often say the same thing over and over to a similar group of people who all seem to get what I’m saying but ultimately never change. I am not alone in this, but we evangelists continue preaching because we know that we have good information and our ideas can benefit publishers. Most …