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Thursday’s Publishing Perspectives Talks in Frankfurt: Copyright & Content Strategies

In Feature Articles by Porter AndersonOctober 12, 2017

In a series of discussions, the Publishing Perspectives Talks bring industry leaders to Frankfurt’s Business Club on key issues of global book publishing today

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SURVEY: How Sophisticated is Your Publishing Content Strategy?

In Discussion by Edward NawotkaApril 19, 2012

Are you already working with a highly sophisticated content strategy, thus future-proofing your business, or are you still in the pen-and-ink era?

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Why Publishers Need a Content Strategy Today

In Guest Contributors by Guest ContributorApril 19, 2012

Oxford University Press’ Ingrid Goldstein explains why a simple five-step content strategy can ensure the longevity of the entire content of a publishing house.

Don’t Just Sell to Me

In What's the Buzz by Hannah JohnsonOctober 7, 2010

By Nick Ruffilo Being a metadata evangelist, I often say the same thing over and over to a similar group of people who all seem to get what I’m saying but ultimately never change. I am not alone in this, but we evangelists continue preaching because we know that we have good information and our ideas can benefit publishers. Most …

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