Will You Read More Icelandic Literature?

In Discussion by Hannah Johnson

By all reports and feedback from the Frankfurt Book Fair, Iceland’s Guest of Honor presentation left a big impression on Fair attendees. Will it inspire you to read a book by an Icelandic author?

Iceland exhibition at the Frankfurt Book Fair 2011

By Hannah Johnson

Each year, the Frankfurt Book Fair selects a Guest of Honor country with the goal of introducing the international publishing community to the literature, authors, publishers and culture of that country.

This year, Iceland was the Guest on Honor in Frankfurt. I have to say that for such a small country (population 319,000), Iceland left a big impact on the Fair. Not only was their exhibition really cool, but their authors and publishers were very visible around the Fair.

Just before the Fair started, AmazonCrossing announced that it will publish ten Icelandic titles. During the closing press conference of the Iceland Guest of Honor program, Kristján B. Jónasson, head of the Association of Icelandic Book Publishers, said, “We received countless inquiries from international publishing houses during the Book Fair.”

So with the extra attention that Icelandic authors and publishers have received over the last few weeks and months, are you planning to read a book by an Icelandic author in the future? How effective is the Guest of Honor program at promoting literature not only to publishers, but also to readers?

Let us know in the comments!

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.