With publishers looking to sell directly to consumers, why not have editors stand-in as pitchmen?
Walrus: A Pioneering E-book Start-up in Paris
Walrus, a one-year-old enhanced e-book publisher in France, has used Apple’s iBooks platform but is looking to EPUB 3 in the future.
France’s Rentrée Littéraire (Literary Season) Goes Digital
E-book publisher Walrus and literary journal Actualitté have teamed up to produce France’s first website promoting e-books.