Is the Print-and-Pray Model of Book Publishing Dead?

In Discussion by Edward Nawotka

By Edward Nawotka Publishers typically can’t predict bestsellers. Wouldn’t a better model be to bring the customers to them first? Today’s lead story looks at F+W Media’s development of vertical market communities. The traditional model of book publishing has been “horizontal”: print, distribute (usually through intermediaries), publicize and hope for the best. The “vertical” model is predicated to a large …