By Edward Nawotka Today’s lead story features a video interview with Henry Volans, head of digital development at Faber in the UK. Part of Volans’ mission is to help establish a beachhead for Faber in the digital world. A venerable brand, Faber’s colophon is easily recognizable and, to some readers at least, promises quality content. But how does this brand …
PP Weekly Poll: Does Your Company Have a Social Media Policy?
By Hannah Johnson Last week’s poll got us thinking about how publishing companies promote their products and their brands, and while social media is not one of the top ways our readers say they market their books, it is still an important channel for reaching readers and others in the publishing industry. But like most emerging channels, corporate use of …
Building a Case for Translations, Part 2: “It’s Not The Elegance of the Hedgehog“
• Last Friday, Chad Post argued for the need to prioritize how to increase readership of translated fiction instead of worrying first about how to pay production costs, in turn shifting the focus from production to marketing and sales. • Today, he explains how the rare blockbuster bestselling translation is a mixed blessing, and why there’s still a reason to …