Last week’s poll got us thinking about how publishing companies promote their products and their brands, and while social media is not one of the top ways our readers say they market their books, it is still an important channel for reaching readers and others in the publishing industry.
But like most emerging channels, corporate use of social media has evolved organically in many companies, and strategies often emerge only when conflict or problems arise. So this week we want to know from you:
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This poll will be open through the end of this week, and we will post the official results on Monday, August 23.
Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.
