By Nick Ruffilo, CIO/CTO BookSwim.com I’ve seen quite a bit of discussion around metadata and its power, but numbers that confirm its usefulness are rarely announced. Six months ago, BookSwim.com rebuilt its search and recommendation engine. The results from the upgrades were mind-boggling. BookSwim is an online subscription book rental club. Members can rent unlimited titles from our catalog by …
Don’t Just Sell to Me
By Nick Ruffilo Being a metadata evangelist, I often say the same thing over and over to a similar group of people who all seem to get what I’m saying but ultimately never change. I am not alone in this, but we evangelists continue preaching because we know that we have good information and our ideas can benefit publishers. Most …
BookSwim.com Aims for Sweet Spot of American Readers
• BookSwim’s proprietary data shows that 80% of its users are library users and high income suburban women who read between 40 and 50 books per year — and buy as many as 30. • An analysis of reading habits reveals that BookSwim’s subscribers don’t tend to read in isolated silos. Instead, readers are just as likely to sample numerous …