Nick Ruffilo transitioned from technologist to a self-published author, and shares tips and lessons learned from experiments with various platforms.
It’s a common question for businesses with specific technology needs: is it better to build software or buy it? Here’s an analogy to help you decide.
A conceptual overview of how the Internet works aimed at helping you understand, for example, what someone means when they say our books live on the cloud.
If you know some HTML, the next step is to learn how to style your HTML with CSS. Nick Ruffilo offers us a quick introduction to cascading stylesheets.
If publishers want to provide real value to their authors, Nick Ruffilo argues that they need to develop capabilities beyond what the average user with a computer can manage.
Don’t get stuck focusing on what technology cannot do for you, but rather stay open to new possibilities. This attitude can help align IT and business behind a solution.
Can SEO be the missing link to better book discovery? Yes and no, says Nick Ruffilo. The magic formula calls for good SEO and great metadata to boost the discovery potential.
Good software requires programmers who are both creative and logical, who can build code that essentially tells a story. This sounds a lot like publishing a book.
Unlike a printed book in which the content is final, Nick Ruffilo advises publishers to think of their ebooks as updatable software that can and should change.