Why is Spain So Slow to Launch E-books?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at how Spanish publishers Maeva and Random House Mondadori¬†are approaching the mobile and e-book markets in Spain. While both are making progress in the mobile market, the e-book segment appears stalled in beta. The market for Spanish-language e-books has potential to be huge, as it encompasses both Spain and all of Mexico, Central …

Digital Case Study: The Mobile and E-book Market in Spain

In Guest Contributors, Resources by Emily Williams

By Emily Williams This is a continuation of our Digital Case Study of Spain. Yesterday we covered publishers’ online marketing strategies. You can read that article here. Spanish-language publishers have taken their time moving into the e-book market, but that is finally changing. Using two companies as examples —¬†small independent publisher Maevea and Random House Mondadori — we take a …

Digital Case Study: Publishers’ Online Marketing in Spain

In Digital, Resources by Emily Williams

By Emily Williams Update: Read part two of our Digital Case Study of Spain Spanish-language publishers have taken their time moving into the e-book market. However several of the more nimble companies have delved into Internet marketing and found it generates not only good will, but real-world results and sales of paper books. Two of those are the small independent …