By Edward Nawotka
Today’s lead story looks at how Spanish publishers Maeva and Random House Mondadori are approaching the mobile and e-book markets in Spain. While both are making progress in the mobile market, the e-book segment appears stalled in beta.
The market for Spanish-language e-books has potential to be huge, as it encompasses both Spain and all of Mexico, Central and Latin America. And it was last June already when Spain’s “Big Three” publishers — Random House Mondadori, Santillana, and Paneta — announced plans to collaborate on a digital distribution company. The company is now scheduled to launch in May.
That said, it makes one wonder why in particular Spain has been so slow to launch e-books. A Brazilian start-up has managed it, so why Spain? As mentioned in today’s article, e-readers are available, though there has been much Twitter traffic expressing mounting frustration at the lack of books available.
Is this simply a case of companies with a near monopoly — Spain’s “Big Three” account for more than 70% of the market — just biding their time to get it right? Bogged down in bureaucracy? A little of both?
Or is this a case where, because of market dominance, the Big Three have less of an incentive to move quickly to respond to competition? And where are the e-entrepreneurs in Spain, Central and Latin America?
Let us know what you think in the comments below or via Twitter using #ppdiscuss.