Since 2007, e-bookseller Litres.ru has offered a legal alternative to the massive piracy of e-books in Russia. To many people’s surprise, things are starting to change.
Russia’s Litres.ru is using low prices to indoctrinate readers into paying for e-books, with plans to raise prices as more readers pay. Will the strategy work?
MintRight CEO Stanislav Mamonov explains how he built a truly global e-book conversion and distribution platform, why Europe is behind and Brazil’s booming.