Report from the UK’s FutureBook Conference: Bringing Great Writers into the Digital, Multimedia Mix

In Guest Contributors & Editorial by Guest Contributor

By Sophie Rochester LONDON: If there was a key lesson from the first FutureBook conference organized by The Bookseller magazine and held in London for the first time last year, it was “experiment, learn and adapt”. Back again for a second conference, held the past Tuesday, the UK publishing industry appears to be responding well to the challenges of digital …

Does a Publisher’s Brand Equity Translate to the Digital Age?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story features a video interview with Henry Volans, head of digital development at Faber in the UK. Part of Volans’ mission is to help establish a beachhead for Faber in the digital world. A venerable brand, Faber’s colophon is easily recognizable and, to some readers at least, promises quality content. But how does this brand …