Does a Publisher’s Brand Equity Translate to the Digital Age?

In Discussion by Edward Nawotka

By Edward Nawotka

Today’s lead story features a video interview with Henry Volans, head of digital development at Faber in the UK.

Part of Volans’ mission is to help establish a beachhead for Faber in the digital world. A venerable brand, Faber’s colophon is easily recognizable and, to some readers at least, promises quality content. But how does this brand equity translate to the digital age? Are all publishers –be they digital first indie publisher like Smashwords or massive conglomerates like Random House — starting from scratch on a level, digital playing field? 

Certainly, it could be argued, that authors are the ones with the real brand equity and that publishers are all but invisible (a problem we’ve addressed here). But how can long-established publishers like Faber leverage their history to the best advantage online?

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.