Why Mergers Are Like Marriages: Aufbau and Eichborn Make Strange Bedfellows in Germany

In Europe by Siobhan O'Leary

“The publisher with the fly” takes a dive: Germany is abuzz with rumors that the Eichborn/Aufbau merger may be a bust. By Siobhan O’Leary When representatives of Eichborn Verlag and Aufbau Verlag held a press conference in Berlin in January to announce their intended collaboration and Eichborn’s anticipated move from Frankfurt to Berlin, it seemed that the two large German …

Why Do So Many Publishers Say “I Love You, Now Change”?

In Discussion by Edward Nawotka

By Edward Nawotka “I love you, now change,” is something we’ve all heard before in relationships. It’s likely that instead of actually being in love with the person as they are, you’re in love with the person as you imagine them to be. The desire to shape them into the perfect creature is not unreasonable.  Illusion is, frankly, a part …

Decamping from Frankfurt: Eichborn Moving to Berlin, Ponders Merger with Aufbau

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary Following Suhrkamp’s headling-grabbing move from Frankfurt to Berlin last year, many in the German publishing industry wondered if it was an isolated incident or if other publishers would follow suit. Now Eichborn has announced its intention to join the ranks of publishers headquartered in the German capital — specifically in Aufbau’s future permanent home in Berlin. For …

Bonus Material: Eichborn’s Bizarre Frankfurt “Buzz” Stunt

In Discussion by Siobhan O'Leary

By Siobhan O’Leary httpv://www.youtube.com/watch?v=ldC7FQiUJ6s German publisher Eichborn may just win the award for the most bizarre marketing stunt at the Frankfurt Book Fair. The Frankfurt-based publisher let loose 200 flies with small banners attached to them bearing the Eichborn name, logo (you guessed it—a fly), and stand number. The banners were attached with wax that so that they would fall …

View Post

German Buch News: Txtr Teams with E-Plus, Ecotel for Wireless Service

In German Buch News, News by Siobhan O'Leary

By Siobhan O’Leary New details are starting to emerge about the Berlin-based txtr e-reader (see our coverage here), the most significant of which is that txtr will be partnering with mobile phone service providers E-Plus and Ecotel to make the txtr reader wireless. Users will be able to purchase books from the txtr bookstore via mobile phone networks anywhere and at …