Creating Free Content to Sell More Content: A Good Idea or Not?

In Digital by Hannah Johnson

By Hannah Johnson At the Mediabistro eBook Summit, held yesterday in New York City, book marketing dominated the morning sessions. But nobody was talking about print advertising or book tours. Instead, well-trodden topics like social media, online audience building and reader demographics were discussed in light of the growing e-book sales in the United States. As an e-book publisher, Brendan …

Does Bonus Content Help Sell Books?

In Discussion by Hannah Johnson

By Hannah Johnson Many of the speakers and panelists at yesterday’s Mediabistro eBook Summit talked about ways to promote books to online audiences, as discussed in our feature story today. One of the most popular of these techniques was the creation and distribution of “behind the scenes” and bonus content, like book trailers, author interviews, extra stories, and blog posts. …

From Frankfurt 2010: Paradoxes Abound at TOC Frankfurt

In What's the Buzz by Hannah Johnson

By Todd Sattersten Everyone knows the past year has been one of great change for the publishing industry, but at the same time there is a growing sense of comfort. It feels like things are starting to work themselves out. Distribution of electronic books now has an ecosystem of devices and distribution points. Readers have actively adopted to new technologies. …

TOC Frankfurt Preview: Douglas Rushkoff on Upstart Publishing, Staying Human in a Digital World

In Growth Markets by Chad W. Post

• In advance of his keynote speech at today’s Tools of Change Frankfurt conference, Douglass Rushkoff discusses his new book Program or Be Programmed and the advantages of working with a small, digital publisher instead of a traditional corporate one. • “People accept the tools and interfaces that they’re presented with as if they were pre-existing conditions of the universe,” says …

Get 20% Off Registration to TOC Frankfurt

In Frankfurt Tips by Edward Nawotka

Throughout this week Publishing Perspectives will be running several interviews previewing the speakers and events at next week’s Tools of Change in Frankfurt, which runs Tuesday, October 5 from 8:30 am to 6 pm At the Frankfurt Marriott Hotel. Headlining this year’s Tools of Change Frankfurt program are Buzzmachine.com blogger and author of What Would Google Do? Jeff Jarvis and media theorist Douglas …

Douglas Rushkoff Dissects Publishing Inc.

In Feature Articles by Edward Nawotka

By Edward Nawotka NEW YORK: “About half to two-thirds of the publishing industry needs to disappear,” says Douglas Rushkoff, professor of media studies at the New School in New York City and author of eight books, including novels, nonfiction and comics.  “There is an oversupply in the market. What we’re learning is that publishing is an industry that doesn’t scale-up …