Germans Expected to Spend €1Bn on Books this Holiday Season

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary According to the latest consumer survey conducted by the Gesellschaft für Konsumforschung (GfK), consumer confidence is on the rise in Germany and booksellers in particular have reason to be optimistic about this year’s holiday shopping season. In an interview with GfK director Wolfgang Adlwarth, the Börsenblatt explored some of the implications of the survey for German publishers. …

Internet, Critics Motivate Book Buyers in Germany

In German Buch News by Siobhan O'Leary

By Siobhan O’Leary What draws customers into bookstores in Germany and how well informed are they about what they will find there? Cologne-based agency Die Gefährten recently attempted to answer these questions by surveying 400 book-buying customers from the bookstores Mayersche and Stern Verlag in Düsseldorf and Hugendubel in Munich. According to the survey, the results of which were published …

Is Giving Too Much Away A Good Idea?

In Discussion by Edward Nawotka

By Edward Nawotka For a long while now publishers have released sample chapters online to give readers a sense of what a book might be like. You can have them e-mailed to you, download them, or browse for them on the Web. Then there’s Amazon’s “Look Inside” feature and others that allow you to “browse” the flaps and opening of …

Has Owning an E-reader Changed Your Book Buying Behavior?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story, author and book marketer M.J. Rose writes that her company AuthorBuzz.com, recently conducted a poll with 200 people who own e-reading devices. “Every one of them reported they were buying at least two times more books because of their e-purchases. Some reported a 300% increase,” she said. Granted, this is a small sample, …