By Nick Ruffilo, CIO/CTO BookSwim.com I’ve seen quite a bit of discussion around metadata and its power, but numbers that confirm its usefulness are rarely announced. Six months ago, BookSwim.com rebuilt its search and recommendation engine. The results from the upgrades were mind-boggling. BookSwim is an online subscription book rental club. Members can rent unlimited titles from our catalog by …
Do Publishers Inadvertently Dictate the Demographics of Readers?
By Edward Nawotka Our lead article today looks at statistics from BookSwim.com which identify high-income suburban women — the proverbial soccer moms — and library users as key demographics of readers. This falls roughly in line with the results from earlier National Endowment for the Arts earlier studies that cited the same two groups as the most avid readers of …
BookSwim Plays “Telephone” at BEA
By Karen Holt If someone hands you a spiral-bound notebook during BEA and asks you to begin writing where they left off, consider it your chance to become a published author. If you’re already a published author, that’s okay, too. The notebooks are part of an innovative (and surprisingly spontaneous) marketing campaign by BookSwim, the company that bills itself as …