• In lieu of having a book signed at author events, Open Road Integrated Media offers readers the chance to have their photo taken with the author. • Computer app Autography allows authors and content creators to digitally sign their work by inserting a page behind the title page of an e-book. By Edward Nawotka E-books, for all their utility, …
In the Age of E-books, How Should Publishers Handle Author Events?
By Ed Nawotka Today’s lead story looks at two solutions as to how publishers can offer personalized souvenirs to e-book readers from author events. But, in the age of e-books, what do you think would be the best way for publishers to handle author events? Some people have been known to hand an author a Sharpie and ask them to …
Oldies But Goodies: Analog Marketing is Still the Winner
By Hannah Johnson Last week, we asked PP readers which book marketing techniques they found most effective. Is is a surprise that analog marketing took first, second and third place in our list? Despite all the hype about social media marketing, author blogs, and book trailers, it seems that publishing folks stick to the tried-and-true. Reviews in national publications took …
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