In the Age of E-books, How Should Publishers Handle Author Events?

In Discussion by Edward Nawotka

By Ed Nawotka

Today’s lead story looks at two solutions as to how publishers can offer personalized souvenirs to e-book readers from author events. But, in the age of e-books, what do you think would be the best way for publishers to handle author events? Some people have been known to hand an author a Sharpie and ask them to sign the back of their Kindle or iPad — which is certainly not a bad way of capturing the moment — but do you have an even better idea?

Share you ideas in the comments below.

Tom Waters signing his e-book 'Prior To The Snap' on the flight deck of a KC-135 refueling tanker 36,000 feet over Iraq in May

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.