Wattpad’s 2018 ‘Diversity & Inclusion’ Survey: Progress, and Tech Realities

In News by Porter Anderson

Citing variations that range from a 100-percent female product staff to a 17-percent women’s representation in engineering, Wattpad reports on its new self-study in diversity and inclusivity.

At Wattpad headquarters in Toronto. Image: Wattpad

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Overall: Wattpad’s Workforce is 56-Percent Female

The report being released at 9 a.m. ET today (August 23) by Toronto-based Wattpad will attract attention not only for its self-study in terms of diversity and inclusivity but also because the platform and growing film/television production power is classifying itself as a tech company.

Clearly, the initiative is a serious one at Wattpad. The 2018 survey includes Lahkani’s pledge that Wattpad’s goal “is to be a leader in transparency around these issues, showing exactly what we’ve done to create an inclusive workplace.”

Seema Lahkani

Written by Seema Lahkani, Wattpad Labs chief and head of product, the new study recalls similar recent efforts like the UK government’s requirement that companies of a certain size report their “pay gaps” between men and women.

Here are a few of the highlights from the report:

  • 56 percent of Wattpad employees are women
  • Women make up 50 percent of Wattpad’s leadership team
  • Women make up 50 percent of Wattpad’s user experience and design team
  • Women make up 100 percent of Wattpad’s product team
  • People of color make up 45 percent of all Wattpad employees and 41 percent of its leadership team

These results are based on participation in the 2018 survey by 84 percent of the company’s workforce.

The Gender Divide at Wattpad, 2018

In terms of that first point—the 56-percent female character of the workforce—company officials make the point to Publishing Perspectives that this is rare in a tech startup. That’s certainly true, although it’s debatable whether the company—some 12 years into its operation and with more than 65 million users active monthly–can still be called a startup.

Nevertheless, it’s understandable that the company management feels good with many of these results and is generating—and displaying to the world—the areas in which they intends to improve things.

Image: Wattpad Diversity & Inclusion Survey 2018

Looking at the gender split in the employee base first, it’s interesting to see that the product division—which Lahkani leads—is made up entirely of women as it was last year, while only 17 percent of the engineering group is female.

The company actually did a bit better last year in engineering, where 25 percent of the group then was female. However, in the design group, progress has been made to hit a remarkable 50-percent on the nose: last year, the results had 43 percent of that group being female, this year it’s evenly split between women and men.

“Our team should match our community, which is why we’ll keep listening, learning, and pushing ourselves to do better, until we get there.”Seema Lahkani

Taking nothing away from the company—its ability to come so close to gender parity overall will cause envy among many other corporate chiefs—this does nevertheless indicate that Wattpad faces the same realities in the hiring market that many tech companies do, finding that its most technical sectors are likely to show more imbalance.

Lahkani takes this issue head-on in her article, writing, “We’re incredibly proud of those numbers, but know there is still work to do. For example, less than a quarter of our engineering team [members] are women, so that will be a continued area of focus for us in the coming year. “

In terms of other demographics, Wattpad has even more attractive results to report.

“We’re proud to say that people of color make up close to half (45 percent) of all Wattpad employees” Lahkani writes, “and 41 percent of our leadership team. Company-wide, 21 percent of Wattpad employees are women of color, 15 percent are non-native English speakers, 8 percent identify as having a disability, 13 percent identify as LGBTQ+, and 3 percent are transgender.”

Image: Wattpad Diversity & Inclusion Survey 2018

In her discussion of the results, Lahkani writes, “This year, we’ve expanded the survey for a better understanding both the representation and sentiment for different groups across Wattpad. We know that building a diverse workplace isn’t just a matter of numbers; it’s equally important to understand that people will have different experiences of a workplace.

“This year’s Diversity & Inclusion Survey attempts to understand how people feel about diversity at Wattpad and if our efforts towards inclusivity account for how marginalized people experience life here.”

“The first step forward is creating transparency around the conversation.”Allen Lau

In this regard, Lahkani cites:

  • 80 percent of responding Wattpad employees say they agree that people from all backgrounds have equal opportunities to succeed at the company
  • 94 percent of responding Wattpad employees say they agree that Wattpad values diversity
  • 81 percent of responding Wattpad employees say they agree that they can be their authentic selves at work

And these, of course, are “softer” results by any standards. (In most corporate settings, there’s sometimes a reticence even to answer such questions honestly for fear that anonymity isn’t assured and that the company could be alerted to employees who might be critical of favored initiatives.) Still, in last year’s survey announcement, co-founding CEO Allen Lau wrote well to the seriousness of the effort of asking the right questions.

“Diversity in tech is important to me,” Lau wrote, “and it’s important to our team. The first step forward is creating transparency around the conversation. I am proud that Wattpad is built by a talented and diverse team that can, in turn, support our diverse, international community. … We’ll keep pushing. And I’m committed to measuring those results again and sharing them right here.

“Because honest dialogue—and yes, sometimes admitting you’ve got work to do—is the first step to creating a truly diverse tech sector.”

And Lahkani echoes those thoughts this year, writing, “Our team should match our community, which is why we’ll keep listening, learning, and pushing ourselves to do better, until we get there.”

At Wattpad headquarters in Toronto. Image: Wattpad

More from Publishing Perspectives about Wattpad is here.

About the Author

Porter Anderson

Facebook Twitter

Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.