Crowdsourced Publisher Inkshares Mines Own Ecosystem

In News by Edward Nawotka


Crowdsourced publisher Inkshares has launched a new tool that allows authors to find new potential readers and funders among existing Inkshares users.

By Edward Nawotka

When it comes to crowdfunding and crowdsourced publishing there are many variables. Not the least of which is what happens if you support a book that never reaches its goal? What happens if an author you support isn’t quite as social media savvy as others and, like old lovers, you lose track of them online? Or if that author you supported migrates to a traditional publisher or format?

Inkshares — a site which crowdsources and crowdfunds books — thinks it has an answer. The two year-old startup allows supporters to “follow” a book project and/or author. In turn, an author can use this data to keep potential supporters aware of future developments.

Now, Inkshares is expanding on this concept, leveraging data on the site to help other Inkshares authors find potential readers (and funders) by looking at influential followers of similar books, or exploring the new Top Readers feature from the homepage. It is basic differential marketing and leverages the participation of existing users, who have already shown a predilection for using the site.  The system works like this:

Prospective Inkshares readers are automatically loaded into an author’s project dashboard:

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Authors can also look for influential readers of similar books to pitch:

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Which results in a pitch that looks a lot like this:


About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.