Digital Business Guide Publisher Opens Platform to All

In Tech Digest by Edward Nawotka

A sample image of's "Hero Shot" guidebook.

A sample image of’s “Hero Shot” guidebook.

By Edward Nawotka

Add to the growing list of new digital publishing platforms making a play for that as-yet-published how-to guidebook on your desktop. The five-people strong Ottawa-based start-up offers an HTML5 web-based user experience (with iOS and Android apps coming later this summer). At present, the site is focused on publishing non-fiction business guidebooks, but is extending into publishing guides in more genres, such as weddings, fitness, health and parenting founder Scott Annan founder Scott Annan

Founder Scott Annan told Publishing Perspectives that the platform has several features that help it stand out from this crowded marketplace. “It’s been designed specifically for the creation of interactive content. You can easily embed slides, videos, spreadsheets, for example — taking it beyond the typical ebook.” But, he adds, “what is truly disruptive is the way in which we offer authors direct interaction with their customers. With, for example, an author can put a discussion board directly into the book. And there will be no barriers between the platform and the authors: authors will know exactly who has bought their book and how they consumed it.” Authors can also create their own online storefront via the site to sell their own and other titles.

Annan is the veteran of four start-ups, including, which connects your email inbox to social networking sites. was born out of StartupPlay, as site that offered the tech community guides for starting a business (and currently features’s titles).

Accel.ioCurrently Annan says there are some 145 authors working with, primarily focused on technology and business.

The revenue model is a 70/30 spit, with taking 30% of anything sold via it’s platform. So far, the site has sold 14,000 titles in some 8 months, with an average author earning $1,000 per month, says Annan, adding, “We’re getting about 20 new authors a week.”

Learn more by watching their launch video here.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.