Crowdsourcing as a Publishing Solution

In News by Edward Nawotka

crowds at the Frankfurt Book Fair, 2010

These people might fund your next project…

By Edward Nawotka, Editor-in-Chief

Friday’s feature story, “Crowdfunding a Book on Two Continents Pays Off,” described how when Liz Castro wanted to publish a book about Catalonian independence, she turned not to Kickstarter but to a Spanish crowdfunding site and to those who cared most.

Crowdsourcing content and crowdfunding publications is no longer a novelty. Over the years the phenomenon has developed from simple Kickstarter campaigns to much more complicated project, from companies offering a platform for authors and illustrators to collaborate on children’s books to projects to crowdfund the purchase of book rights to make specific titles available in digital perpetuity.

Here is a look back at this evolving phenomenon.

Osprey Takes Flight on Brands, Tribes, “Clonefiles” and the Crowd
The UK’s Osprey Group is not afraid of taking risks and after several acquisitions and innovative programs under the leadership of CEO Rebecca Smart, the publisher is thriving.

Storybird: Publishing as a 2 Million-strong “Breakdancing Circle”
By offering writers ready made art as inspiration, Storybird has attracted 2 million users and is turning traditional children’s and YA publishing workflow on its head. An 18th-Century Publishing Model for the 21st
Crowdscribed’s evolution of crowdfunded publishing asks people to subscribe rather than donate to a book, a model once popular in the 18th century.

Case Study: And Other Stories’ “Editorial Crowd-sourcing” for Translations
UK publisher And Other Stories relies on reading groups to help choose which books to translate. Here’s a look from inside the German reading group in Berlin.

How Authors, Booksellers, Archivists Are Crowdsourcing Funding Online
Here, we look at three book-related projects — a comic book, an online library, and a new bookstore — to see if they succeeded in getting the money they needed through crowdsourced campaigns.

Graphic Novelist Alex de Campi Uses Kickstarter to Sell Print, Film and Foreign Rights
Graphic novelist Alex de Campi is using Kickstarter to raise $27,000 to fund production of her latest project, including selling print, film and foreign rights.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.