Should Small Nations Collectively Digitize Their Work?

In Discussion by Edward Nawotka

Collectivized digitization might work when doing so as individual publishers might otherwise prove unfeasible.

By Edward Nawotka

Today’s feature story describes how several organizations in New Zealand banded together to establish a digital publishing collective that is a one-stop-shop for conversion, distribution, management, marketing and sales. The program is aided by the fact that 28 publishers accounted for 92% of the national turnover, which makes establishing working relationships among bulk of the book business that much easier.

Could a similar system with a comparably sized publishing business replicate the program? Where might this work? And could it work for a nation isolated by language, like say Iceland or Denmark, whose e-books would not have a large audience of potential customer/readers overseas?

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.