Digitizing Beyond E-books: Optimizing Content Brings New Opportunities says France’s Jouve

In Digital by Hannah Johnson

By Hannah Johnson Just having e-books won’t cut it anymore. “Many publishers today are still trying to focus on traditional e-books,” said Emmanuel Benoit, Executive VP of Marketing and Corporate Strategy for Jouve. But what is the next step? One of Jouve’s goals for the publishing industry is to help publishers move beyond simply converting their print content into e-books. …