Lines for the iPhone 4 Grow in NYC

In Hannah's Perspective by Hannah Johnson

By Hannah Johnson

Last night, the line stretched around the corner outside the Apple store in on Prince Street in New York City. This morning around 8:30, it stretched all the way around a full city block as more people lined up before work to purchase an iPhone 4, which went on sale this morning at 7 am. It appeared that only a few customers were allowed into the Apple store at a time.

Compared with the release of the original iPhone, during which Apple store employees threw dance parties and cheered as customers paraded in and out, the atmosphere this time around is much more subdued.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.