By Edward Nawotka
One person who understood how to leverage social media was Barack Obama’s campaign manager David Plouffe. Obama’s campaign inspired numerous digital campaign messages produced on their own by Obama’s supporters. One of the most popular was musician Will.i.am’s video “Yes We Can.” Michael Terpin of SocialRadi.us was hired to promote it online.
Here, he describes his very successful strategy:
CONTACT: Michael at SocialRadi.us
WATCH: The Yes We Can video