Bonus Material: Making Obama’s Video Viral

In Discussion by Edward Nawotka

By Edward Nawotka

One person who understood how to leverage social media was Barack Obama’s campaign manager David Plouffe. Obama’s campaign inspired numerous digital campaign messages produced on their own by Obama’s supporters. One of the most popular was musician’s video “Yes We Can.” Michael Terpin of was hired to promote it online.

Here, he describes his very successful strategy:


CONTACT:  Michael at

WATCH:  The Yes We Can video

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.