Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.
TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel
Books, says Hany Kamel, ‘align with TikTok’s mission to inspire creativity and bring joy.’ The social medium is at Abu Dhabi’s book fair.
Book Marketing: A TikTok and Instagram ‘Read-Along’ With HarperCollins and Tandem Collective
Today’s release of Don Winslow’s ‘City on Fire’ opens a social-media ‘read-along’ project for HarperCollins and Tandem Collective.
Going Up: UK Publishers Say 2021 Book Sales Rose 5 Percent
The biggest format jump in the UK’s 2021 report was downloaded audio, up 14 percent to £151 million. Fiction and kids’ books rose 7 percent.
China Bestsellers: TikTok Helps Boost Michaelides’ ‘Silent Patient’
Recommendations on TikTok and other media push Alex Michaelides’ bestselling debut onto the charts in China in May.