In a forward-looking Publishing Perspectives Forum session at Frankfurter Buchmesse, speakers emphasized the importance of engaging with readers online in innovative ways.
Frankfurt’s Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers.
The social-media success of #BookTok has prompted TikTok in England to open a ‘TikTok Book Club’ featuring a different title monthly.
With COVID-19 outbreaks and tough lockdowns, China’s January-to-June book market growth rate fell back, all sales channels impacted.
Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.
Books, says Hany Kamel, ‘align with TikTok’s mission to inspire creativity and bring joy.’ The social medium is at Abu Dhabi’s book fair.
Today’s release of Don Winslow’s ‘City on Fire’ opens a social-media ‘read-along’ project for HarperCollins and Tandem Collective.
The biggest format jump in the UK’s 2021 report was downloaded audio, up 14 percent to £151 million. Fiction and kids’ books rose 7 percent.
Recommendations on TikTok and other media push Alex Michaelides’ bestselling debut onto the charts in China in May.