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News of International Book Publishing and TikTok

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China Bestsellers in May: Emotion and Promotion

In News by Porter AndersonJune 28, 2022Leave a Comment

Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.

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TikTok at Abu Dhabi International Book Fair: Chatting With Hany Kamel

In News by Porter AndersonMay 26, 2022Leave a Comment

Books, says Hany Kamel, ‘align with TikTok’s mission to inspire creativity and bring joy.’ The social medium is at Abu Dhabi’s book fair.

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Book Marketing: A TikTok and Instagram ‘Read-Along’ With HarperCollins and Tandem Collective

In Feature Articles, Opinion & Commentary by Porter AndersonApril 26, 2022Leave a Comment

Today’s release of Don Winslow’s ‘City on Fire’ opens a social-media ‘read-along’ project for HarperCollins and Tandem Collective.

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Going Up: UK Publishers Say 2021 Book Sales Rose 5 Percent

In Feature Articles by Porter AndersonApril 21, 2022Leave a Comment

The biggest format jump in the UK’s 2021 report was downloaded audio, up 14 percent to £151 million. Fiction and kids’ books rose 7 percent.

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China Bestsellers: TikTok Helps Boost Michaelides’ ‘Silent Patient’

In Feature Articles by Porter AndersonJune 23, 2021

Recommendations on TikTok and other media push Alex Michaelides’ bestselling debut onto the charts in China in May.

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