Is Collaborative Transmedia the Next Business Model for Publishing?

In Discussion by Edward Nawotka

By Edward Nawotka In today’s lead story about Neal Stephenson’s The Mongoliad, writer Michael Bhaskar asserts that the projects represents “the next business model for publishing.” The project enlisted a team of top writers, working with computer programmers and business development personnel, to create an elaborate and sophisticated ‘verse in what, ultimately, amounts to an open-ended “conversation” with readers.¬†Unlike a …