Do Publishers Inadvertently Dictate the Demographics of Readers?

In Discussion by Edward Nawotka

By Edward Nawotka Our lead article today looks at statistics from BookSwim.com which identify high-income suburban women — the proverbial soccer moms — and library users as key demographics of readers. This falls roughly in line with the results from earlier National Endowment for the Arts earlier studies that cited the same two groups as the most avid readers of …

BookSwim.com Aims for Sweet Spot of American Readers

In English Language by Edward Nawotka

• BookSwim’s proprietary data shows that 80% of its users are library users and high income suburban women who read between 40 and 50 books per year — and buy as many as 30. • An analysis of reading habits reveals that BookSwim’s subscribers don’t tend to read in isolated silos. Instead, readers are just as likely to sample numerous …