By Michael Bhaskar People constantly talk about social reading as the next business model for publishing. Well, it’s here, it’s The Mongoliad. In the febrile, occasionally paranoid, always news hungry world of digital publishing, it seems strange that something so important should have slipped by so unnoticed, yet The Mongoliad seems to have been largely overlooked by the publishing Establishment. …
Is Collaborative Transmedia the Next Business Model for Publishing?
By Edward Nawotka In today’s lead story about Neal Stephenson’s The Mongoliad, writer Michael Bhaskar asserts that the projects represents “the next business model for publishing.” The project enlisted a team of top writers, working with computer programmers and business development personnel, to create an elaborate and sophisticated ‘verse in what, ultimately, amounts to an open-ended “conversation” with readers. Unlike a …