Creating Free Content to Sell More Content: A Good Idea or Not?

In Digital by Hannah Johnson

By Hannah Johnson At the Mediabistro eBook Summit, held yesterday in New York City, book marketing dominated the morning sessions. But nobody was talking about print advertising or book tours. Instead, well-trodden topics like social media, online audience building and reader demographics were discussed in light of the growing e-book sales in the United States. As an e-book publisher, Brendan …

Does Bonus Content Help Sell Books?

In Discussion by Hannah Johnson

By Hannah Johnson Many of the speakers and panelists at yesterday’s Mediabistro eBook Summit talked about ways to promote books to online audiences, as discussed in our feature story today. One of the most popular of these techniques was the creation and distribution of “behind the scenes” and bonus content, like book trailers, author interviews, extra stories, and blog posts. …

So Many Book Conferences, So Little Time

In Guest Contributors by Edward Nawotka

By Edward Nawotka This week, while my colleagues were at O’Reilly’s Tools of Change for Publishing conference in New York, I was doing something more prosaic: serving jury duty in Houston. As it turns out, you’re not allowed to drive a drag racer on US federal highways. Who knew? The one thing about jury duty is that even though you …