Are Book Tours Worth the Money and Effort?

In Erin's Perspective by Erin L. Cox

By Erin L. Cox Today, on┬áThe Los Angeles Times book publishing blog, “Jacket Copy,” they published a story called “Book Tour? More Like a Safari” about the joint book-tour of authors and couple, Bill Cotter and Annie La Ganga. While their respective publishers chose not to pay for a formal author tour, the two took to the road and traveled …