Are Book Tours Worth the Money and Effort?

In Erin's Perspective by Erin L. Cox

By Erin L. Cox Today, on The Los Angeles Times book publishing blog, “Jacket Copy,” they published a story called “Book Tour? More Like a Safari” about the joint book-tour of authors and couple, Bill Cotter and Annie La Ganga. While their respective publishers chose not to pay for a formal author tour, the two took to the road and traveled …