Amid the glut of online info and entertainment, how can publishers show consumers that books are important, asks Erin Cox. Join our Reaching Readers Conference on May 28 to find out.
We Have No Baguettes Today: Ignoring Parenting Opinion
Erin Cox takes issue with the new book on French parenting, Bringing Up Bebe by Pamela Druckerman.
A Funny Tale of Search Engine Optimization or “Is This Amazon Italy?”
Each article posted on Publishing Perspectives’ site is tagged with and descriptions to help those searching for stories. This is the tale of an SEO misdirection.
Another Book Trailer Post…with Snooki
To promote her new book, Jersey Shore star Snooki gives the staff at her book publisher, Simon & Schuster, a guidette makeover.
Book Trailers: Are They Fun or Function?
By Erin L. Cox In the last few years, the world of print has begun using book trailers as a way to grab the digital audience. Some trailers turn the plot of the book into a short film, some play on the theme of the book, and some make you fall in love with the author. Though we’ve asked it before, do you …
Fun with Moleskine
By Erin L. Cox If you haven’t seen my video yet, one of my favorite adventures in Hall 8 of the Frankfurt Book Fair this year was making postcards in the Moleskine booth. Anyone who knows me, knows I love my Moleskine notebooks (I have about 25), so each year I find myself circling the booth. This year, artists Gilles …
Stunts or Niche Marketing? What Gets the Most Bang for Your Buck?
By Erin L. Cox On Wednesday, my colleague, Edward Nawotka, hosted a panel discussing book stunts, some of which we’ve previously chronicled on our site. From Chilean artists dropping poetry on Berlin to Eichborn’s fly promotion at the Frankfurt Book Fair to Jennifer Belle’s “laughter project” of actresses laughing at her novel on the subway, these stunts got attention and publicity…but did …
#BEA11: Charade Classes, Robot Librarians, and Women Writers, Oh My!
Panelists at the second annual 7x20x21 event at BEA posed more questions than they answered about storytelling and the future of libraries. By Erin L. Cox If you are on Twitter and are tapped into publishing circles, you likely know Kobo’s Ami Greko (@amiwithani) and FSG’s Ryan Chapman (@chapmanchapman) who organize the, now annual, 7x20x21 panel at BookExpo America. Unfortunately, …
Erin Hits the 2nd Annual Biographer Conference
By Erin L. Cox Undaunted by my busy schedule and on the eve of a week of Book Expo America activities, I zipped down to Washington, DC last weekend to participate in Saturday’s 2nd Annual Compleat Biographer Conference. Organized by the Biographers International Organization, it brought together biographers from around the country and the world to speak to some of …
DIY Audio Publishing–Audible.com Launches ACX
By Erin L. Cox In this new era of book publishing, it has become easier than ever for authors to write and publish themselves, bringing their work directly to their readers without the help of publishers through their own website or various e-publishing or self-publishing sites. But, for the most part, those works have only been written…until today. Yesterday, I …