Emotional content from a favorite author and strong annual ‘618’ promotions boosted China’s charts in May.
Nonfiction showed some strength, online literature was less buoyant in fiction, and Ultraman held his lead in China’s bestsellers in April.
The late start to primary and secondary schools in parts of China meant fewer class reading lists than usual influencing the charts.
Three significant books on China’s bestselling fiction lists early in the lunar new year are buoyed by film and television.
Driven by winter-break extracurricular reading lists, China’s charts see familiar classics in fiction, humorous history titles in nonfiction.
Avidly read history-and-humor series continued their hold on the nonfiction book consumer base in China at the end of 2021.
The Frank Herbert series may be finding a footing in the Chinese market, where series and relatively recent ‘classics’ are prized.
The October charts in China confirm that a new edition of a popular work can boost sales in a market that honors its modern classics.
The school systems’ reading lists were put away in August, but China’s charts continued to turn over slowly. The fastest movers were in fiction.
With the return to school on the horizon, classroom reading lists dominate the mid-summer charts in China for July.