By Edward Nawotka TUCSON: How does one man launch a niche publishing company in a credit-and-cash strapped economy, while incurring limited expenses in overhead and even less in personnel? For Greg Albers, founder of Hol Art Books—a new niche press focused on books about visual arts, ranging from art history to original fiction—the answer is “collaboration.” “Our business model is …
Bonus Material: Niche vs. Trade Publishing, Which Has a Brighter Future?
By Edward Nawotka In our lead article, Greg Albers, publisher of Hol Art Books, explains his business model, which involves “team publishing.” The company focuses on publishing books about art: from criticism and history, to fiction and poetry. “Writing about art isn’t a widely recognized or exploited niche,” acknowledged Albers. In an interview in 2008 with blogger Eoin Purcell, Albers …