By Edward Nawotka As today’s lead story by Anna Lewis explains, self published authors are becoming increasingly sophisticated by the day, particularly when it comes to marketing and promotion. Yet, it seems, while these authors are able to sell and promote their books, they’ve by and large yet to crack what is potentially the largest nut of all: the mainstream …
The Rise of the Author-Entrepreneur
By Anna Lewis, director, CompletelyNovel.com LONDON: When you think of an author, particularly one who writes fiction, the image that springs to mind is not someone in a suit carrying a briefcase and a Blackberry. Unless it’s a tweed suit. And the Blackberry is actually a piece of fruit. However, some entrepreneurial zeal to complement the creative spirit is becoming …