Proof that Publishers Know the Public Doesn’t Care About Publisher Branding

In What's the Buzz by Roger Tagholm

By Roger Tagholm Notice anything odd about this illuminated panel advertisement for Sean Rayment’s Bomb Hunters currently adorning the London Underground? No? Try answering this then: who’s the publisher? It’s a real oddity. Think how many times you read about publishers launching new imprints, re-vamping existing ones, re-doing their logos “we’re really pleased with this design, the way x represents …