21st Century Brand Management: How the UK’s Chorion and Coolabi Cash In on Author’s Creations

In Feature Articles by Guest Contributor

By Sarah Weinman An author’s career trajectory generally goes something like this: he or she writes books which are represented by literary agents who sell various rights to publishers. That arrangement can change over time if the author switches agents or publishers (as happens a lot, especially these days) or opts for non-traditional routes to reach an audience, but in …

Does a Publisher’s Brand Equity Translate to the Digital Age?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story features a video interview with Henry Volans, head of digital development at Faber in the UK. Part of Volans’ mission is to help establish a beachhead for Faber in the digital world. A venerable brand, Faber’s colophon is easily recognizable and, to some readers at least, promises quality content. But how does this brand …

Is Seth Godin a Visionary or an Exception?

In Discussion by Edward Nawotka

By Edward Nawotka Today’s lead story looks at Seth Godin’s recent decision to leave traditional publishing behind and go it alone. But the question remains: Is he a visionary making a bold step into the uncertain future? Or is he an exception, an already bestselling writer and marketing expert ¬†for whom forgoing traditional models is merely the evolution of his …