By Sarah Weinman An author’s career trajectory generally goes something like this: he or she writes books which are represented by literary agents who sell various rights to publishers. That arrangement can change over time if the author switches agents or publishers (as happens a lot, especially these days) or opts for non-traditional routes to reach an audience, but in …
Does a Publisher’s Brand Equity Translate to the Digital Age?
By Edward Nawotka Today’s lead story features a video interview with Henry Volans, head of digital development at Faber in the UK. Part of Volans’ mission is to help establish a beachhead for Faber in the digital world. A venerable brand, Faber’s colophon is easily recognizable and, to some readers at least, promises quality content. But how does this brand …
Is Seth Godin a Visionary or an Exception?
By Edward Nawotka Today’s lead story looks at Seth Godin’s recent decision to leave traditional publishing behind and go it alone. But the question remains: Is he a visionary making a bold step into the uncertain future? Or is he an exception, an already bestselling writer and marketing expert for whom forgoing traditional models is merely the evolution of his …