Analysing the Global Ranking of Publishers

In Guest Contributors by Guest Contributor

By Rüdiger Wischenbart Editor’s Note: For the past three years publishing consultant Rüdiger Wischenbart has released a “Global Ranking of the Publishing Industry,” which looks at companies with revenues over $US250 million. Here is his analysis of the latest ranking, focusing on how the changing dynamics between the professional/science, education and trade sectors have have affected this year’s ranking. It …

Finding #happiness on Twitter

In Guest Contributors by Guest Contributor

Editorial by Sharon Glassman Different social media have different theme songs. By this I mean: a combo of info-pacing and density that creates a kind of silent, yet powerful tune. Linked In’s theme-song is coldly John Cage-esque. Facebook’s theme song is jarringly jam-bandish. Twitter’s theme song, by contrast is the Popcorn Song. As a book-loving, book-writing-n-writing-about person, that kind of …

From “Cruel Hookah” to “Cruel Hooker”: A Cross-Cultural Conversation in Poetry

In Guest Contributors by Guest Contributor

By Christopher Merrill IOWA CITY: The book Seven Poets Four Days One Book was an experiment to see what would happen if poets from different lands, languages, and generations tried to write together. The possibilities for failure seemed limitless — which perversely appealed to me. For it has been my experience that the least promising material may sometimes yield the …

STM Publishers Face Some Old, Some New Challenges, Especially the Bugaboo of “Free”

In Guest Contributors by Guest Contributor

By Richard Lampert At first glance, STM publishing (Scientific Technical Medical publishing) resembles most other segments of the book publishing industry. It’s still dominated by commercial publishing companies plus a few scholarly houses, and new titles still appear at regular intervals supported by marketing to the book trade, individuals, and institutions. And the familiar challenges are there as well — …

If New Media is a Giant Killer, Will Independent Publishing Get the Golden Eggs?

In Guest Contributors by Guest Contributor

Editorial by Andy Hunter In these stormy times, large publishers are jettisoning everything they can in order to lighten their sinking ships. What are they tossing overboard? Among other things, promising authors who haven’t found an audience, as well as anything too literary, difficult, or narrow in appeal. As Random House clings to the desperately inflated Dan Brown, hoping a …

What Does a Book Ad Cost? And Who’s Gonna Pay?

In Guest Contributors by Guest Contributor

By Chris Artis In 1966, Jacqueline Susann’s tireless and often shameless promotional efforts for her classic best-seller Valley of the Dolls “created a new way of selling a novel” in the words of legendary Simon and Schuster Editor Michael Korda. Indeed, they helped propel it to the top position on bestseller lists around the world. Still, decades later, publishers generally maintain …

No Truth in Travel

In Guest Contributors by Guest Contributor

By James E. McWilliams AUSTIN, TEXAS: When news arrived that I’d received a modest advance for a book I was writing on global agriculture — published this month as Just Food: Where Locavores Get It Wrong And How We Can Truly Eat Responsibly by Little, Brown in the USA — my first thought was: “Where’s my passport?!?!” With the upfront …

Focus-Grouped Thoughts on the Branded Page

In Guest Contributors by Guest Contributor

By James P. Othmer MAHOPAC, NEW YORK: Writing this sentence is a brazen, deliberate and irrevocable act of branding. Trust me, before it (and all subsequent vowels and consonants below) was written, it was parsed, focus-grouped and post-mortemed by twelve angry, bookish consumers on the shiny side of a two-way mirror in Teaneck, New Jersey.  To wit, they were asked: …