NEW YORK — On March 26th, Publishing Perspectives will host a half-day conference entitled “Designing Books for Tomorrow’s Readers: How Millennials Consume Content” at the Scholastic Headquarters in New York. The goal of the conference is to correct misconceptions about the “Millennial” reader and provide publishers with better tools and information to reach this audience.
Publishing Technology will present original research they have conducted on the reading and book-buying habits of 18-34 year olds and panels throughout the morning will provide publishers with a better idea of what content and events they respond to, what marketing and technology to invest in, and how better to tap into the $200 billion worth of spending this age group controls.
Conference Program and Speakers:
|8:30–9:00||Registration and breakfast|
|9:00–9:30||Opening Keynote||Larissa Faw (Journalist for Forbes and Mediapost, specializing in Millennials and workplace trends)|
|9:30–10:00||Publishing Technology Research: How Millennials Consume Content||Randy Petway (EVP, Strategy and Business Development, Publishing Technology)|
|10:00–10:45||Research to Reality: Discussion on How Millennials Consume Content||Randy Petway (EVP, Strategy and Business Development, Publishing Technology);
Irene Gallo, (Associate Publisher, Tor.com);
Yoav Lorch (CEO, Total Boox)
Emily Morrow (Asst. Marketing Manager, Scholastic)
|10:45–11:15||Coffee and networking break|
|11:15–12:00||Storytelling and Storyselling: Design and Marketing Books for Millennials||Benjamin Alfonsi (Creative Director, Metabook);
Derrick Schultz (Director of Developer Experience, The Atavist);
Edward Nawotka — moderator (Editor-in-Chief, Publishing Perspectives)
|12:00–12:45||Curating Content and Events for Millennials||Raymond Braun (Social Marketing Manager, YouTube);
Jessica Stockton Bagnulo (Owner, Greenlight Bookstore)
Taylor Trudon (Editor, Huffington Post Teen);
Julie Hochheiser Ilkovich — moderator (Founder, Masthead Media)
“Designing Books for Tomorrow’s Readers: How Millennials Consume Content” will take place on Thursday, March 26th, from 9:00 a.m. to 1:00 p.m. at the Scholastic Headquarters in New York. The entry fee of $99 includes full conference access, breakfast, and a white paper to be published April 2nd. Learn more at http://bit.ly/1L8IP5V.
For more information about the conference, or to interview the speakers and organizers, please contact Erin Cox at email@example.com or 347-581-0211.
Publishing Perspectives is an international publishing news service which delivers daily stories about the industry from top members of the global publishing community, a look at the innovators and issues who are shaping the future of the business, as well as news and links from around the Web and the world. Subscribe to the daily email edition at http://publishingperspectives.com/subscribe.