Jeffrey Yamaguchi, Director of Digital Marketing at Abrams, Tweets about Advertising

In What's the Buzz by Hannah Johnson

Jeffrey Yamaguchi, Director of Digital Marketing, Abrams

Jeffrey Yamaguchi, Director of Digital Marketing, Abrams

To preview Publishing Perspectives’ upcoming Reaching Readers Conference on May 28, we invited some of our speakers to chat on Twitter. Here, Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, tweets about how publishers are using new advertising strategies to reach more readers, including experimenting with native advertising, building content campaigns and constantly thinking about engagement.

About the Author

Hannah Johnson

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Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.