By Edward Nawotka
A quantitative and qualitative analysis of the global e-book market is a difficult and seemingly impossible task. But if anyone can manage to do it, it’s likely Bowker.
“We’re motivated to move the industry forward with sound research that will enable them to make valid decisions,” Kelly Gallagher, vice-president of publishing services for Bowker. “That’s why we’re embarking on the first-of-its-kind study assessing and tracking device adoption, attitudes, and purchasing habits of e-book consumers in the UK, US, Germany, France, Spain, India, Australia, Brazil, South Korea and Japan.
The big question, admits Gallagher, is how to get reliable data out of emerging markets. “To say you’ve done a survey of India or China is not realistic. In the emerging world we’re looking at core cities. So our survey of India is likely to be a survey of Delhi and some other locations. China will be the same. We’ll be very transparent.”
Key sponsors include Pearson, TATA consulting, Book Industry Study Group and A.T. Kearney. Field research is expected to begin in January.